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Fetch is a slang term Gretchen Wieners often uses and tries to 'make it happen'. The word's actual meaning is supposed to be 'nice', 'expensive' or 'cool'.
Fetch was first used by Gretchen when Cady showed her bracelet to the Plastics. Later in the movie, she repeated it after their performance in Winter Talent Show, pissing off Regina.
Modern Day Edit
The slang became extremely popular with the Mean Girls' fandom and to this day, after more than 10 years, people all over the world are still trying to make 'fetch' a real thing.
Along with 'You go, Glen Coco!', 'fetch' is by far the most memorable term from the franchise.
Regina: [referring to Cady's bracelet] I love it!
Gretchen: That is so fetch!